National
Organic Products Ltd was founded in 1999.
Our strategy and mission is to provide a broad
range of 100% organic food products for consumers
on the basis of quality and affordability. As
we see it taste is everything and we as consumers
should be able to choose everyday food products
which are healthy for us and our families.
As a privately owned Irish company we at National
Organic' set about transforming the perceived
niche of the organic food industry by making our
products more main stream and suitable to today's
lifestyle.
We also wanted to make our products readily available
for you at your local supermarket and at the same
time provide real value for money with a variety
of choice. We are now very proud to say that we
have established our two main brand identities
as household names for Irish consumers nationwide.
Bunalun Organic has become an everyday
purchase for consumers and The Organic Company
brand is fast becoming a must buy as part of Irish
shopping habits.
At National Organic our portfolio has developed
over time and we are now actively involved in
food areas such as "Free From", “Coeliac”
and "Fairtrade". These food categories
sit very well alongside our company ethos and
organic nature. We are delighted to represent
some of Europe's leading branded products in these
areas so Irish consumers can now find the following
branded products in their local supermarket: Cafedirect-TeaDirect-CocoDirect,
Rice Dream Rice Milk, Lovemore Free
From Bakery Products, Village Bakery Cereal
Products to mention but a few.
Our Organic and other portfolio products are distributed
throughout Ireland from our central distribution
facility at Bray in County Wicklow. Our dedicated
logistics and distribution teams based here provide
a fully integrated nationwide service.
| Shortly
after the foundation of the company by Kieran
Dunne & Jacqueline Daly we acquired
the rights to the Bunalun Organic brand
for Ireland in 2000. The brand has grown
from strength to strength and is now perceived
as Irelands flagship food brand in the organic
food sector. The brand is available in all
retail multiples nationwide.To date, the
Bunalun Organic brand is on sale
in Tesco, Dunnes Stores, Superquinn,
Supervalu, Centra, Spar
stores and has expanded to availability
in most Independent retailers, symbol groups
and speciality food stores.Currently Bunalun
Organic is Ireland's leading Organic
Brand. |
| The
Organic Company is the other brainchild
of National Organics. The Organic
Company brand, launched in 2003 has
grown from strength to strength introducing
the world of organic food products to Irish
consumers with more variety and taste and
an eye-catching design. |
The
Future
We
endeavor to improve our products, operations
and resources. We look for ways to create new,
healthier and better tasting products for our
customers' enjoyment.
National Organics has proven to be a
leader in the organic and grocery-speciality
markets for Organic and Fairtrade categories
in Ireland.
Our success is the result of collaboration between
many talented individuals, including employees,
grower's vendors and customers - we hope to
build on this success for the future.
|
